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Q Scores and The Sigrid Factor 'The Sigrid Factor' is a phenomenon bringing financial relief to some of Australia's most stricken regional areas. Thanks to a study by KPMG, it has been discovered that when Sigrid comes to town to film a new project, along with her comes a change of fortune as the ailing economy is boosted by both tourism and new permanent residents. Mansfield, Echuca and Barwon Heads have all reaped the rewards of 'The Sigrid Factor' enjoying upwards of 30% increases in population, millions of tourism dollars and vastly improved property values. All of which is hardly surprising when you taken into account the
highly-respected Q Scores, which among other things measure the popularity, credibility and
trustworthiness of talent. According to the current survey, Sigrid
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